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We Gave Them the Keys to the Maserati
A fractional B2B outreach campaign hit its conversion window at week 11 — then the client walked away. Here's what happened, and what I'd do differently.
Joe Brennan
25 minutes ago6 min read


The First 30 Days: What Fractional Revenue Leadership Actually Looks Like
Most companies know they have a revenue problem. Fewer know what solving it looks like from day one. Here's exactly what a Prospect-Vision engagement delivers in the first 30 days — and why it moves faster than hiring a CRO.
Joe Brennan
Jun 75 min read


Eye on the Prize: An Honest Story About Grit
Twenty years of freelancing, some humbling detours, and one very clear destination. An honest story about grit, perseverance, and what building something real actually looks like.
Joe Brennan
May 165 min read


Teaching an Old Dog New Tricks
In 1986 the tool stack was a wooden door, a telephone, and a Rolodex. Today it's five AI platforms. The tools changed everything. The work ethic didn't.
Joe Brennan
May 94 min read


From Distressed to $2.5M: Rebuilding Two Studios Simultaneously
Concentration risk nearly closed two product development studios. Here's the playbook that rebuilt both — and doubled revenue in 18 months.
Joe Brennan
May 25 min read


From Zero to $200M: How Identifying the Right Market Changes Everything
A case study in market intelligence, disciplined execution, and the judgment that connects them. In 2016, I was engaged by a precision manufacturer — world-class capabilities, strong operations, and a leadership team that knew the automotive industry was shifting underneath them. They needed to know where to place their bets. The question on the table: Where is the highest-growth opportunity for a manufacturer with our capability profile? My answer was ADAS — Advanced Driver
Joe Brennan
Apr 254 min read
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